Brand Story

The brand of Qixintian was established in Jiangyin City, Jiangsu Province in May 2006, specializing in seafood and hotpot. It created the idea of "One pot with two eating experiences" of seafood. Since the establishment of Jiangsu Qixintian Catering Management Chain Co., Ltd.  in 2009, it has 257 stores in China by the end of 2021, covering Jiangsu, Shanghai, Zhejiang, Fujian, Guangdong, Hainan, Hubei, Anhui and other places. It provided high-quality dining experience for millions of consumers every year.

Shouldering the corporate mission of "Friendliness brings happiness", Qixintian is committed to spreading happiness to the society by cultivating the friendly atmosphere within the company. The realization of its mission depends on the trust from the public. Qixintian selects imported seafood as its main ingredients, strictly controls the quality from the source to the logistics to the processing. It aims at providing better, safer and more assured products to consumers.

"Deligence creates excellence, and trust creates success." For more than a decade, with the joint efforts of nearly 5000 employees and the support of consumers, Qixintian has been on the list of "Top 100 catering companies in China" for nine consecutive years, and its well-developed cooking formula was awarded the "patented formula" in China (Chinese invention patent: ZL 2010 10166942.9).

In order to meet the needs of the company's further development, Qixintian has established in-depth cooperative relations with the various colleges and universities based on its existing advantages. In 2018, it established its own R & D center and food technology company to provide technical support for overcoming the difficulty of three-dimensional mariculture. In the future, we will continue to base on our advantages, rely on supporting industries, and strive to build Qixintian into a conscience enterprise that can make customers more satisfied, employees more happy, promote food culture and fulfill social responsibility.