The brand of Qixintian was established in Jiangyin City, Jiangsu Province in June 2006, specializing in seafood and hotpot. It created the idea of "One pot with two eating experiences" of seafood. Since the establishment of Jiangsu Qixintian Catering Management Chain Co., Ltd.  in 2009, it has 257 stores in China by the end of 2021, covering Jiangsu, Shanghai, Zhejiang, Fujian, Guangdong, Hainan, Hubei, Anhui and other places. It provided high-quality dining experience for millions of consumers every year.

Shouldering the corporate mission of "Friendliness brings happiness", Qixintian is committed to spreading happiness to the society by cultivating the friendly atmosphere within the company. The realization of its mission depends on the trust of the public. Qixintian selects imported seafood as its main ingredients, strictly controls the quality from the source to the logistics to the processing. It aims at providing better, safer and more assured products to consumers.